The Alf name represents over 20 years of family owned automotive sales and service operations in the Greater Chicagoland area, serving the community since 1990. Our family takes a hands on approach to running the dealerships' day to day operation. It is our belief this approach benefits customers on every level.
From the beginning we realized our relationship with our customers and community was the cornerstone to our success. The most basic business decision we can make reflects this philosophy. We realize our clients are more than our customers…they are our neighbors, our friends and employees. We are committed to serving everyone in a manner that reflects this.
Meet the Alfs: Our ownership consists of Dennis Alf, along with sons MIchael and Steven.
Dennis grew up in Berlin, Wisconsin on a Dairy Farm. He attended the University of Wyoming on a wrestling scholarship and married his high school sweetheart, Mary. After graduating college he became a teacher and wresting coach in McFarland, Wisconsin. During the summers off he sold cars at Schapee Pontiac in Madison, Wisconsin. After two summers of selling Dennis joined General Motors working for the Pontiac division where he spent 12 years. Dennis left GM to work in Atlanta for South East Toyota, a private distributor. After 3 years there he finally realized his dream of owning an auto dealership by purchasing St. Charles Pontiac with a partner. In 1994 together they purchased St. Charles Toyota and also added a Buick franchise to the Pontiac dealership. In 2000, Dennis and his partner split up in order to create ownership opportunities for his sons. Dennis acquired Toyota and his partner took the Pontiac and Buick franchise. St. Charles Toyota went from 800 sales in 2000 to its peak of 2750 sales in 2006. In 2008 the Alf’s completed Toyota’s new dealership image doubling the size of the dealership and its land to 40000 square feet on 12 acres.
Michael, the oldest son of Dennis and Mary, moved around the country and graduated high school in Marietta Georgia. Michael attended The Ohio State University on a wrestling scholarship. He has been working in the dealerships since 1993 and currently is the Vice President and General Manager.
Steven also moved around with his family while growing up. Upon moving to the area he graduated from St. Charles High School and went on to earn his degree from the University of Wisconsin, Madison. In keeping with family tradition, he also attended college on a wrestling scholarship like his father and brother. Steven joined the family business in 2000 and is the Secretary/Treasurer and General Sales Manager.
Our motto is "Exceeding Your Expectations". We hope you quickly see this is not just a slogan, rather the foundation we have built our business around. Our commitment is to provide all customers with a fair and stress free experience throughout the dealership. We hope that evertime you visit our dealership we "Exceed Your Expectations".
Welcome to our website. We hope you find it to be a fast and convenient way to research and find the vehicle right for you. Whether you are looking for a new or used Toyota car, truck, or SUV you will find it here. We have helped many customers from Bartlett, Batavia, Carol Stream, Geneva, Hanover Park, Lafox, Saint Charles, Wasco, Wayne, West Chicago and Winfield find the Toyota of their dreams!
We know that prospective customers are extremely well educated when researching their next vehicle. St Charles Toyota has made it easy to get all the available vehicle information so you can spend less time researching and more time enjoying your purchase. Check out our New specials and Pre-Owned specials for additional savings on your next vehicle.
As a premier Illinois Toyota dealer, we have a huge selection of new and used vehicles from which to choose. St Charles Toyota online and offline customers enjoy special vehicle offers every day. We offer Toyota service & parts, an online inventory, and outstanding financing options. St Charles Toyota proudly serves Bartlett, Batavia, Campton Hills, Carol Stream, Geneva, Hanover Park, Lafox, St. Charles, Wasco, Wayne, West Chicago and Winfield Toyota buyers. Ready to set up a test drive? Visit our St Charles Toyota / Scion Sales and Service center in Saint Charles, IL today!